November 1^st is National Brush Day (NBD). This ad campaign was first rolled out in August of 2012 and was designed to give parents ideas on how to get their kids to brush their teeth for two minutes, twice a day. What better day to discuss the importance of brushing your teeth properly with your children than the day after they consume a pound of sugar? The Partnership for Healthy Mouths, Healthy Lives and the Ad Council really nailed the timing of this nationally-observed holiday.

INTRODUCTION

Dental decay is the most common chronic childhood disease in America. In an effort to try to improve this issue in The United States of America, The Dental Trade Alliance has taken on the responsibility of promoting NBD. This year’s marketing campaign includes National Brush Day awareness. The intent is to spread the word to families about making NBD a family affair. You can find more information about National Brush Day 2021 here.

OPPORTUNITY

Making brushing your teeth a family affair after Halloween this year is a great opportunity to teach your children how important oral health is to their overall wellbeing. It could be a starting point for your kids to develop an essential habit that will help ensure a healthy smile. If your children already have a healthy brushing routine, you could use National Brush Day to help reinforce those habits.

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